Tag: PPC
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Does It Ever Feel Like PPC Experts Are Speaking Another Language? If you’ve ever sat in a marketing meeting and felt lost in a sea of acronyms like CPC, CTR, CPA, and CVR, you’re not alone. Pay-per-click (PPC) advertising is an essential tool for driving qualified renter traffic to your community, but the industry jargon…
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In an increasingly competitive rental market, having a strong online presence is crucial for attracting and retaining tenants. With majority of renters turning to digital platforms to find their next home, effective online advertising has become a non-negotiable strategy for residential communities. From traditional ILS listings, to paid social media campaigns and hyper-local targeting, leveraging…